Privacy Policy

Effective Date: 20th November, 2024

Welcome to The Gifted Lane! Protecting your personal data is our top priority. This Privacy Policy explains how we collect, use, and safeguard your information in accordance with the General Data Protection Regulation (GDPR) and applicable data protection laws.

By using our website, you agree to the practices outlined in this policy.

  1. Data Controller Information

The Gifted Lane is the data controller responsible for processing your personal data.

  • Business Name: The Gifted Lane
  • Email Address: contact@thegiftedlane.com
  1. Information We Collect

We may collect the following types of information when you use our website or services:

  1. Personal Data
  • Full name
  • Email address
  • Phone number
  • Billing and shipping addresses
  • Payment details (processed securely via third-party payment providers)
  • Purchase history
  1. Non-Personal Data
  • IP address
  • Browser and device details
  • Website usage and browsing behaviour (via cookies and analytics tools)
  1. Cookies and Tracking

We use cookies and tracking technologies for functionality, analytics, and marketing purposes. You can manage or disable cookies through your browser settings.

  1. Lawful Basis for Processing Data

Under GDPR, we process your personal data based on the following lawful bases:

  1. Contractual Necessity: To process orders, payments, and deliveries.
  2. Consent: For marketing communications (where you have opted in).
  3. Legal Obligation: To comply with tax, legal, and regulatory requirements.
  4. Legitimate Interests: To enhance our services, improve customer experience, and prevent fraud.
  1. How We Use Your Data

We use your personal data for:

  • Processing and delivering your orders.
  • Communicating with you regarding your orders or account.
  • Sending marketing emails (only if you’ve opted in).
  • Analysing website performance and user behaviour to improve our services.
  • Ensuring compliance with legal and regulatory obligations.
  1. Sharing Your Data

We do not sell or rent your data. However, we may share it with trusted third parties:

  • Service Providers: Payment processors, delivery couriers, and IT support providers.
  • Legal Authorities: To comply with legal or regulatory requirements.
  • Analytics Tools: To understand and improve website performance (e.g., Google Analytics).

All third parties we work with are required to comply with GDPR standards.

  1. Your Data Protection Rights

Under GDPR, you have the following rights:

  1. Right to Access: Request a copy of the personal data we hold about you.
  2. Right to Rectification: Correct inaccurate or incomplete data.
  3. Right to Erasure ("Right to Be Forgotten"): Request deletion of your personal data, subject to legal obligations.
  4. Right to Restrict Processing: Limit the processing of your data under certain conditions.
  5. Right to Data Portability: Receive your data in a structured, commonly used format.
  6. Right to Object: Opt out of certain types of data processing, such as marketing.
  7. Right to Withdraw Consent: Withdraw your consent at any time for data processing based on consent.
  8. Right to Lodge a Complaint: File a complaint with the UK Information Commissioner’s Office (ICO) if you believe your rights have been violated.

To exercise any of these rights, contact us at [contact@thegiftedlane.com].

  1. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy or to comply with legal obligations.

  • Customer orders: Retained for 5 years to meet tax/legal requirements.
  • Marketing data: Retained until you opt out or withdraw consent.
  1. Data Transfers

Your data is processed within the UK. If data is transferred outside the UK (e.g., to third-party service providers), we ensure adequate safeguards, such as Standard Contractual Clauses (SCCs), are in place to protect your data.

  1. Data Security

We implement robust measures to protect your personal data, including:

  • Encryption (e.g., SSL for secure website transactions).
  • Restricted access to personal data.
  • Regular security audits and updates.
  1. Marketing Communications

If you opt into marketing emails, we may send you updates about our products, services, and promotions.

  • You can unsubscribe at any time by clicking the "unsubscribe" link in our emails or contacting us directly.
  1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Please review it periodically to stay informed about how we handle your data.

  1. Contact Us

If you have any questions about this Privacy Policy or your personal data, please contact us:

  • Email: [contact@thegiftedlane.com]

Thank you for trusting The Gifted Lane! Your privacy is important to us.